Comprehensive P&L Analysis & Financial Health Monitoring
| Line Item | Actual | Budget | Variance | % Var | YTD Actual |
|---|---|---|---|---|---|
| REVENUE | |||||
| Subscription Revenue | $423,000 | $385,000 | $38,000 | +9.9% | $4,187,000 |
| Professional Services | $39,000 | $45,000 | ($6,000) | -13.3% | $423,000 |
| Other Revenue | $25,000 | $20,000 | $5,000 | +25.0% | $213,000 |
| Total Revenue | $487,000 | $450,000 | $37,000 | +8.2% | $4,823,000 |
| COST OF GOODS SOLD | |||||
| Infrastructure Costs | $87,000 | $95,000 | $8,000 | -8.4% | $912,000 |
| Third-party Licenses | $48,000 | $45,000 | ($3,000) | +6.7% | $468,000 |
| Total COGS | $135,000 | $140,000 | $5,000 | -3.6% | $1,380,000 |
| Gross Profit | $352,000 | $310,000 | $42,000 | +13.5% | $3,443,000 |
| OPERATING EXPENSES | |||||
| Sales & Marketing | $98,000 | $105,000 | $7,000 | -6.7% | $1,067,000 |
| Research & Development | $87,000 | $85,000 | ($2,000) | +2.4% | $892,000 |
| General & Administrative | $32,000 | $35,000 | $3,000 | -8.6% | $367,000 |
| Total Operating Expenses | $217,000 | $225,000 | $8,000 | -3.6% | $2,326,000 |
| EBITDA | $135,000 | $85,000 | $50,000 | +58.8% | $1,117,000 |
| EBITDA Margin % | 27.7% | 18.9% | +8.8pp | — | 23.2% |
| Beginning Cash | $3,115,000 |
| Cash from Operations | +$147,000 |
| Cash from Investing | -$45,000 |
| Cash from Financing | -$250,000 |
| Ending Cash | $2,967,000 |
| Category | % of Revenue | Benchmark | Status |
|---|---|---|---|
| Sales & Marketing | 20.1% | 25-35% | ✓ Efficient |
| R&D | 17.9% | 15-25% | ✓ On Target |
| G&A | 6.6% | 10-15% | ✓ Lean |
| Total OpEx | 44.5% | 50-75% | ✓ Efficient |
| Cohort | Month 0 | Month 1 | Month 2 | Month 3 | Month 6 | Month 12 | LTV |
|---|---|---|---|---|---|---|---|
| Q1 2024 | $42K | 98% | 97% | 96% | 93% | 91% | $23.8K |
| Q2 2024 | $51K | 99% | 98% | 97% | 94% | 92% | $24.3K |
| Q3 2024 | $58K | 99% | 98% | 97% | 95% | — | $24.8K* |
| Q4 2024 | $67K | 99% | 98% | — | — | — | $25.2K* |
*Projected based on historical retention curves
¹ Total Revenue: Recognized according to ASC 606 revenue recognition standards. Includes all contracted recurring revenue, professional services delivered, and other revenue streams. Excludes deferred revenue and customer deposits. Source: NetSuite ERP, reconciled daily.
² Gross Margin: Calculated as (Revenue - COGS) / Revenue. COGS includes direct infrastructure costs, third-party licenses, and customer success costs. Excludes sales commissions and R&D. Industry benchmark for SaaS: 70-80%.
³ EBITDA: Earnings Before Interest, Taxes, Depreciation, and Amortization. Excludes stock-based compensation ($23K monthly) and one-time charges. Used as proxy for operating cash generation. Reconciliation available in supplemental materials.
⁴ Cash Balance: Includes all operating accounts, money market funds, and short-term investments with maturity <90 days. Excludes restricted cash ($150K) and security deposits. Daily cash position from treasury management system.
⁵ Burn Rate: Monthly net cash consumption calculated as cash outflows minus cash inflows. Gross burn includes all operating expenses and COGS. Net burn accounts for revenue collection. 3-month rolling average used to smooth fluctuations.
⁶ P&L Statement: Prepared according to US GAAP. Budget variances calculated against board-approved annual operating plan. YTD figures through November 30, 2024. Intercompany transactions eliminated. Management reporting basis.
⁷ Cash Flow Analysis: Direct method cash flow showing actual cash movements. Operating cash includes customer collections and vendor payments. Investing includes capex and acquisitions. Financing includes debt service and equity transactions.
⁸ Unit Economics: CAC calculated as total S&M expense / new customers acquired. LTV based on gross margin × average customer lifetime. Payback period is months to recover CAC through gross profit. Benchmarks from SaaS Capital and OpenView reports.
⁹ Cohort Analysis: Revenue retention by customer acquisition cohort. Month 0 = first full month of revenue. Percentages show revenue retained vs. initial month. Churned customers show as reduction; expansion shows as >100% possible.
Audit Note: Financial statements reviewed by CFO and external auditors. Management representations current as of report date. Material subsequent events disclosed in footnotes. For detailed reconciliations, contact finance@company.com.