Executive Performance Dashboard

Strategic Overview & Key Performance Indicators

Prepared for: Executive Committee
Date: November 25, 2024
Period: Q4 2024 - Week 47
Classification: Confidential

Enterprise Performance Snapshot

Revenue Run Rate¹
$5.84M
↑ 12% YoY
ARR basis
EBITDA Margin²
27.8%
↑ 3.2pp QoQ
Above target
Customer NPS³
72
↑ 8 pts
World-class
Cash Position⁴
$2.97M
18mo runway
Healthy
Key Strategic Insight

The company has achieved a critical inflection point with EBITDA margin expansion of 320 basis points quarter-over-quarter, driven by operational efficiency gains and strategic price optimization. However, marketing lead generation remains 23% below target, presenting the primary growth constraint.

Business Health Assessment Matrix

Business Unit Performance Score Trend Key Metric Action Required Risk Level
Sales 82/100 ↑ Improving Pipeline: $2.4M (120% of target) Maintain momentum Low
Marketing 64/100 ↓ Declining Lead Gen: -23% vs. target Immediate intervention High
Product 91/100 ↑ Strong NPS: 72 (top quintile) Scale best practices Low
Operations 78/100 → Stable Efficiency: 84% Process optimization Medium
Finance 88/100 ↑ Improving DSO: 42 days (improving) Continue collections focus Low

Executive Action Priorities

Immediate (0-30 days)

  • • Address marketing lead generation gap
  • • Accelerate SDR hiring (2 positions)
  • • Optimize paid channel allocation

Near-term (30-90 days)

  • • Implement sales velocity improvements
  • • Launch customer expansion program
  • • Complete Series A preparation

Strategic (90+ days)

  • • Enter adjacent market segments
  • • Build strategic partnerships
  • • Scale platform capabilities

Financial Performance Analysis

Revenue Composition Insights

  • Recurring Revenue: 87% of total revenue (industry benchmark: 75%)⁵
  • Customer Concentration: Top 10 customers = 34% of revenue (healthy distribution)
  • Expansion Revenue: 23% of new revenue from existing customers
  • Churn Rate: 1.8% monthly (best-in-class for SMB segment)⁶
CFO Insight: Revenue quality metrics indicate strong product-market fit with sustainable unit economics. LTV:CAC ratio of 13.2:1 significantly exceeds the 3:1 SaaS benchmark.

Competitive Market Position

Market Intelligence

Market Size: $2.3B TAM⁷
Growth Rate: 23% CAGR
Our Position: #3 in segment

Based on win/loss analysis, we outperform on product quality (NPS: 72 vs. industry avg: 42) but lag on brand awareness and channel partnerships.

Data Sources & Methodology

¹ Revenue Run Rate: Calculated as MRR × 12, based on November 2024 contracted recurring revenue. Includes only committed contracts, excludes one-time fees and professional services. Source: Internal billing system (Stripe), validated by Finance team on Nov 24, 2024.

² EBITDA Margin: Earnings Before Interest, Taxes, Depreciation, and Amortization as percentage of revenue. Calculated using GAAP-compliant methodology, excluding stock-based compensation. Source: Management accounts, reviewed by external auditors (PwC).

³ Net Promoter Score (NPS): Based on quarterly customer survey (n=847, 68% response rate). Question: "How likely are you to recommend our product to a friend or colleague?" Scale 0-10. NPS = % Promoters - % Detractors. Survey conducted Oct 15-31, 2024 by independent firm (Qualtrics).

⁴ Cash Position: Total liquid assets including cash, cash equivalents, and marketable securities. Runway calculated as cash position divided by average monthly burn rate (last 6 months). Source: Bank statements reconciled daily, as of Nov 24, 2024 close.

⁵ Industry Benchmarks: SaaS Capital 2024 Annual Survey of 1,500+ B2B SaaS companies. Peer group defined as companies with $5-10M ARR in vertical SaaS categories.

⁶ Churn Rate: Logo churn calculated as customers lost / total customers at period start. Revenue churn includes downgrades. Benchmark source: KeyBanc Capital Markets SaaS Survey 2024.

⁷ Total Addressable Market (TAM): Based on BCG market sizing analysis using bottom-up methodology. Includes SMB segment (10-500 employees) in North America. Validated against Gartner and IDC reports.

Disclaimer: This dashboard contains forward-looking statements based on current expectations and assumptions. Actual results may differ materially. All data current as of November 24, 2024, 11:59 PM EST. For questions regarding methodology or data sources, contact: analytics@company.com